031+Market+Knowledge

__ Marketing knowledge __ Knowledge about the market means knowledge about the environment including customers Marketing knowledge is the foundation of ou.r discipline. However, there is not yet clear agreement about what marketing knowledge is. Three stages are envisioned in a project to investigate marketing knowledge: 1- identification of the forms of marketing knowledge, 2- specification of and agreement on the content, and 3- development of a comprehensive test to measure acquisition of marketing knowledge.

This article attempts the first stage, proposing that the four forms of marketing knowledge are: - marketing concepts, - structural frameworks, - strategic principles, and - research principles.

=How to Develop Key Performance Indicators (KPIs)= is also a key success factor towards deeper understanding of your environment and also key factor to build strategy

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