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Welcome to e-Marketing, MIS, 10676330, a Biology Control ... through Psychology  An-Najah National University, College of Engineering & Info. Technology, Dept. of MIS. Spring 2017, Maher Y. ARAFAT,  "Social Interactive Participation in Meaning Making" - التعلم من اجل الريادة Communicating from inside out, media type="custom" key="23321086" align="left" "Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of Why, not excess of What." Simon Sinik.

@http://www.projecttopics.info/Marketing/E-Marketing.php

- Principles of Marketing, Philip Kottler 15e, - eMarketing eXcellence, Planning and optimizing your digital marketing, Dave Chaffey, PR Smith, 3rd edition,.
 * Text Books and Reading Materials:. **
 * This course will cover the following 4 major subjects regarding marketing in the 21st century required by the digital bus. Org.**
 * 1- Concepts of Marketing Management. **
 * 2- e-Marketing, Marketing e-Commerce Project. **
 * 3- Google Online Marketing Challenge, GOMC, (Groups will be exempted by winning the GOMC) **
 * 4- Marketing Information Systems. **

This course is designed to address managerial aspects of marketing as an increasingly important business function in the 21st century organizations, with respect to automating these functions by utilizing the offerings of the web-based technologies in a digitally driven environment. we will adapt a new instructional strategy known as the Entrepreneur Learning approach I personally like to call it (E-Learning) as the instructional strategy, to this end, learners in this course are required to team up and work __collaboratively with students from e-Commerce course 10676321__ henceforth, integrating and incorporating e-Marketing and e-Commerce courses to complement each other and to help learners from both courses to work collaboratively and help deliver a successful projects at the end of the semester. Moreover, the contemporary Socio-Technical Approach will be adapted, benefiting from combining the technical and behavioral approaches; moreover, the course will provide students with the opportunity to transform previous theoretical knowledge into practice by integrating acquired knowledge in joint projects with e-Commerce students. **By the end of this semester you will be able to:** 1. Build a reasonable e-Commerce presence: Web sites, Mobile sites or Apps, and associated Hardware, Network, Security and Infrastructure. 2. Differentiate e-Commerce marketing concepts: social, and mobile. 3. Appreciate the implementation of previous and acquired knowledge into real applications. 4. Develop insight and understanding of the major marketing concepts and techniques 5. Recognize the importance and impact of IT on the marketing functions and how IT is changing, or has the potential to change the marketing functions. 6. Be clear about major functions of the marketing managers. <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">7. Define the new rules of marketing and e-marketing, <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">8. Define Marketing Knowledge and Marketing Info. Systems and Customer Relation Management systems CRM. <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">9. Describe e-Marketing strategies: products and pricing. <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">10. Construct competence on e-marketing venture capital plan vs traditional marketing plan. <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">11. Be prepared for independent, critical study and assessment of marketing case. <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">12. Leveraging technologies ( E-marketing, communication, EDI, technological issues in marketing web site design) <span style="direction: ltr; display: block; margin: 0in 0in 0in 0.5in; text-align: justify; text-indent: -0.25in; unicode-bidi: embed;"><span style="font-family: Verdana,sans-serif; font-size: 10pt;">13. Social, Ethical and policy issues in marketing.
 * <span style="color: #000000; font-family: 'New Century Schoolbook',serif;">Course scope and objectives **

Instruction Methodology Typically, in project based courses, more work will be required by the student to build the required competencies and to successfully finish the course; therefore, we’ll adapt instruction methodology based on the principle of **Learning by Doing**, we will try to adapt the constructivism methodology through a learner centered approach in ubiquitous technique an interactive learning environment “our motto”. In this course, we’ll stress on the fact that **“The learner is responsible for his own learning”**; therefore, to improve autonomy learners <span style="background: aqua; font-family: Verdana,sans-serif; font-size: 12pt;">WebQuest strategies will be introduced to encourage CHANGE in their learning style and attitudes to develop skills to diagnose and solve their learning difficulties. To this end, we believe that, the use of **Student e Portfolio /e Learning Journal** is very much an appropriate reflection tool to construct knowledge; therefore, it is required by all students to demonstrate their growth in learning and improving competence. The work on the portfolio will be part of the learner’s final grade, as an additional assessment tool. **A Portfolio:** is simply intended to helps learners to document through reflection on learning and accomplishments, a Portfolio is also considered as : **“a purposeful collection of student’s best work that exhibits the student’s efforts and progress that can provide a view of the knowledge a learner has actually achieved and the application of the acquired knowledge in an area of study.** This course will be delivered using an e-enabled methods of teaching and learning. Spicing the traditional Face-2-Face method with wikispaces, web based group ware, discussions, study cases, reports and a group-project, web-quest, and social media where most of the course web activity will take place, utilizing some web based groupware will use the http://marketing-arafatmy.wikispaces.com/, Moodle, Web tools will be utilized like email, chat, forums, blogs and wikis to provide all students with the opportunity to maintain interaction with the instructor and can benefit from interacting with other students as a platform to collaborate with team members and work ON-LINE;<span style="font-family: Verdana,sans-serif; font-size: 10pt;">More over, student will be directed to visit some web links and web based materials and on-line test at. In addition the course will be built collaboratively on wikispaces.

__Evaluation and grade break down structure:__ - Project Over all Evaluation (Rubric) || %20 ||  - Learning e-Journal or Marketing Tools  ||  % 10  || - Course exemption by winning GOMC ||  ** %5 ** ** A ** ||
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">1. || 1st exam || %15  ||
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">2. || 2nd exam || %15  ||
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">3. || Final exam || 30  ||
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">4. || Project Work:
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">5. || Individual & Team Contribution:
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">6. || Workshop Presentation and Evaluation || %10  ||
 * <span style="direction: ltr; font-size: 12pt; margin-left: 30.75pt; text-indent: -0.25in; unicode-bidi: embed;">7. || Extra Credit for Excellence and extra activities التمييز

__Project Assessment Criteria:__

__Portfolio Assessment Criteria:__
 * 1)  Completeness
 * 2)  Personal ingenuity and reflection
 * 3)  Resourcefulness
 * 4)  Originality and creativeness

__Online Activities and Practical Group Work:__ - Students are directed to recommended sites as a source of information to gain and build knowledge. - All students are to regroup into 5 or 6 groups, and select a team leader within the 1st week of the semester. - All required assignments are to be submitted in soft copies unless otherwise required.

=Unlocking Knowledge, Empowering Minds.= Want to know how Marketing Management is tough at Massachusetts Institute of Technology MIT, check the following Open Course Ware: [|Marketing Mgmt at MIT]

Marketing Manual Draft- from Hiba Awaysa <span style="background-color: #fee672; color: #000000; display: block; font-size: 120%; text-align: center;">الزملاء والزميلات الأعزاء، عملت اليوم على كتيب التسويق الذي سبق وأن تحدثنا عليه، لم يكتمل بعد وهو بحاجة إلى جهود مشتركة بيننا جميعاً لإتمامه بنجاح، من الجدير ذكره أن الكتيب سيحتوي على نقاشاتنا وآرائنا بخصوص مواضيع سبق وأن ناقشناها سوياً في المحاضرة، والذي من شأنه تخليد ذكرى جميلة فيما بيننا على الصعيد الشخصي وتحفيز الأجيال التي بعدنا على إعداد ما هو أفضل من هذه الكتيب، وبهذا نرتقي **الكتيب هو خلاصة أبحاث ودراسات ونظريات وآرائ كثير من المؤلفين حول العالم وهم ليسوا عباقرة وإنما استخدموا عقلهم بجدارة وعليه فإن إعداد هذا الكتيب بعتمد على تعدد المصادر واستخراج الخلاصة منها دون وضع تحت دون 100 خط دون نسخ ولصق المحتويات التي ممكن أن نكون قد قرأناها على الإنترنت في هذا الكتيب**
 * إذا الكتيب قبل أن يكون تجميع من مؤلفين متعددين حول العالم هو أولاً وأخيراً نظرة ناقدة للأمور التي نسمعها ونقرأها ونناقشها في المحاضرة لنطور ونبتكر أنماط جديدة في التسويق**


 * ليس هناك مستحيل ما دامت الإرادة سلاح كل ناجح**

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ga('send', 'pageview'); <span style="display: block; height: 1px; left: 0px; overflow: hidden; position: absolute; top: 987px; width: 1px;"> **By the end of this semester you will be able to:** <span style="direction: ltr; margin-left: 22.5pt; text-align: justify; text-indent: -22.5pt; unicode-bidi: embed;"> Ø Build a reasonable e-Commerce presence: Web sites, Mobile sites or Apps, and associated Hardware, Network, Security and Infrastructure. Ø Differentiate e-Commerce marketing concepts: social, and mobile. Ø Appreciate the implementation of previous and acquired knowledge into real applications. Ø Develop insight and understanding of the major marketing concepts and techniques Ø Recognize the importance and impact of IT on the marketing functions and how IT is changing, or has the potential to change the marketing functions. Ø Be clear about major functions of the marketing managers. Ø Define the new rules of marketing and e-marketing, Ø Define Marketing Knowledge and Marketing Info. Systems and Customer Relation Management systems CRM. Ø Describe e-Marketing strategies: products and pricing. Ø Construct competence on e-marketing venture capital plan vs traditional marketing plan. Ø Be prepared for independent, critical study and assessment of marketing case. Ø Leveraging technologies ( E-marketing, communication, EDI, technological issues in marketing web site design) Ø Social, Ethical and policy issues in marketing.