036+why+marketing+research+fails+to+predict+the+future


 * Don’t believe **[|**market research**] **– it can’t predict the future. Market research only tells us about today. It tells us nothing about tomorrow. Customers usually know even less about the future than the executives who have paid to ask them.**

media type="youtube" key="QlRgywPFBNM" height="336" width="417" [|The only Metric that matter] article by Josh Elman

[] media type="youtube" key="9gUJ5UBw2n8" height="385" width="480"